TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing Concepts and Strategies
SN  - 8177225200
U1  - 658.8  PRI-M 
PY  - 2006///
CY  - New Delhi
PB  - Beztantra
KW  - Marketing, Strategies
ER  -