O'Guinn, Thomas C. <br/><br/>
Advertising and Integrated Brand Promotion 

 - 4 ed. 
 - Australia  Thomson  2007 
 - 781 p. 
<br/><br/><label>ISBN: </label>9788131501580 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Brand
<br/><br/><label>Dewey Class. No.: </label>659.1  OGU-A