Seth, Rakesh <br/><br/>
Creating customer delight: the how and why of CRM 

 - Delhi  Response Books  2005 
 - 154 p. 
<br/><br/><label>ISBN: </label>0761932968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer
<br/><br/><label>Dewey Class. No.: </label>658.812  SET-C