TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research: An Applied Orientation
SN  - 9788120330443
U1  - 658.83  MAL-M 
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing research; Marketing
ER  -