TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand positioning: strategies for competitive advantage
SN  - 9780070581593
U1  - 658.827  SEN-B 
PY  - 2006///
CY  - Delhi
PB  - Tata McGraw-Hill Publishing
KW  - Brands; Brand Positioning; Branding; Marketing
ER  -