TY  - BOOK
AU  - Kambhammettu, Shyam Sunder
TI  - Brand valuation: concepts and applications
SN  - 8189333097
U1  - 658.827  KAM-B 
PY  - 2005///
CY  - Hyderabad
PB  - Le Magnus University
KW  - Brands; Branding; Marketing
ER  -