Cranfield School of Management <br/><br/>
Marketing management: a relationship marketing perspective 

 - London  Macmillan Business  2000 
 - 295 p. 
<br/><br/><label>ISBN: </label>9780333777503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  CRA-M