TY  - BOOK
AU  - Andreasen, Alan R.
AU  - Kotler, Philip
TI  - Strategic marketing for non-profit organizations
SN  - 9788120322592
U1  - 658.802  AND-S 
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall of India Pvt Ltd
KW  - Strategic planning; Strategic marketing
ER  -