Andreasen, Alan R. <br/><br/>
Strategic marketing for non-profit organizations 

 - 6th ed. 
 - New Delhi  Prentice Hall of India Pvt Ltd  2003 
 - 536 p. 
<br/><br/><label>ISBN: </label>9788120322592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning; Strategic marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  AND-S