TY  - BOOK
AU  - Rivkin, steve
AU  - Sutherland, Fraser
TI  - Making of a name: the inside story of the brand we buy
SN  - 9780195168723
U1  - 658.827  RIV-M 
PY  - 2004///
CY  - New york
PB  - Oxford University Press
ER  -