TY  - BOOK
AU  - Marconi, Joe
TI  - Reputation Marketing: building and sustaining your organization's greatest asset
SN  - 9780658014291
U1  - 659.2  MAR-R 
PY  - 2001///
CY  - New Delhi
PB  - McGraw Hill
KW  - Reputation Marketing; Corporate image; Brand name products-Marketing; Public relations
ER  -