TY  - BOOK
AU  - Koehn, Nancy F.
TI  - Brand New: How Entrepreneurs earned consumers' trust from Wedgwood to Dell
SN  - 9781578512218
U1  - 658.827  KOE-B 
PY  - 2001///
CY  - Boston, Massachusetts
PB  - Harvard Business School
KW  - Brands; Branding; Marketing
ER  -