Koehn, Nancy F. <br/><br/>
Brand New: How Entrepreneurs earned consumers' trust from Wedgwood to Dell 

 - Boston, Massachusetts  Harvard Business School  2001 
 - 469 p. 
<br/><br/><label>ISBN: </label>9781578512218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  KOE-B