TY  - BOOK
AU  - Gregory, James R
TI  - The best of branding: Best practices in corporate branding
SN  - 9780070587090
U1  - 658.827  GRE-B 
PY  - 2004///
CY  - Delhi
PB  - Tata McGraw Hill
KW  - Brands; Branding; Marketing
ER  -