Ind, Nicholas <br/><br/>
Beyond Branding: How the new values of transparency and integrity are changing the world of brands 

 - London  Kogan Page  2004 
 - xviii,236 p. 
<br/><br/><label>ISBN: </label>9780749442125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  IND-B