Chernatony, Lesile de <br/><br/>
From brand vision to brand evaluation: Strategically building and sustaining brands 

 - Oxford  Butterworth-Heinemann  2003 
 - 335 p. 
<br/><br/><label>ISBN: </label>9780750646147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  CHE-F