TY  - BOOK
AU  - Prahalad, C. K.
AU  - Ramaswamy, Venkat
TI  - The Future of competition: Co-Creating unique value with customers
SN  - 9780670057955
U1  - 658.4  PRA-F 
PY  - 2004///
CY  - Boston, Massachusetts
PB  - Harvard Business School Press
KW  - Competition; Success in business; Customer Services; Strategic planning; Economic value added
ER  -