TY  - BOOK
AU  - Baker, Susan
AU  - Bass, Margrit
TI  - New consumer marketing: managing a living demand system
SN  - 9780470844823
U1  - 658.8  BAK-N 
PY  - 2003///
CY  - NewYork
PB  - John Wiley
KW  - Marketing
ER  -