Baker, Susan <br/><br/>
New consumer marketing: managing a living demand system 

 - NewYork  John Wiley  2003 
 - xii,204 p. 
<br/><br/><label>ISBN: </label>9780470844823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  BAK-N