Clow, Kenneth E <br/><br/>
Integrated advertising, promotion, and marketing communications 

 - 3rd ed 
 - Delhi  Pearson education  2003 
 - xxvi,638p p. 
<br/><br/><label>ISBN: </label>9788131709962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising; Marketing; Communication
<br/><br/><label>Dewey Class. No.: </label>659.1  CLO-I