TY  - BOOK
AU  - Burnett, Ken
TI  - Handbook of key customer relationship management: The definitive guide to winning, managing and developing key account business
SN  - 9788178084404
U1  - 658.812  BUR-H 
PY  - 2001///
CY  - Delhi
PB  - Pearson education
KW  - customer relationship management; key account business
ER  -