Szmigin, Isabelle <br/><br/>
Understanding the consumer 

 - New Delhi  Response Books  2003 
 - 202 p. 
<br/><br/><label>ISBN: </label>9788178293325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction; Consumer loyalty; Marketing; Consumer relations
<br/><br/><label>Dewey Class. No.: </label>658.812  SZM-U