Malhotra, Naresh K <br/><br/>
Marketing research: an applied orientation 

 - 6th ed. 
 - Delhi  Pearson education  2010 
 - 713 p. 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  MAL-M