Wells, William <br/><br/>
Advertising: Principles & Practice 

 - 6th ed 
 - Delhi  Pearson education  2003 
 - xxxii,599p p. 
<br/><br/><label>ISBN: </label>9798129700635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  WEL-A