TY  - BOOK
AU  - Hawkins, Del l.
AU  - Best, Roger J.; Coney, Kenneth A.
TI  - Consumer behavior: Building marketing strategy
SN  - 9780070531437
U1  - 658.8342  HAW-C 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
KW  - Consumer markets-United States; Consumer behaviour-United States; Market surveys-United States
ER  -