TY  - BOOK
AU  - Kapoor, Jagdish
TI  - 24 Brand Mantras: Finding a place in the minds and hearts of consumers
SN  - 9780761995258
U1  - 658.827  KAP-T 
PY  - 2001///
CY  - New Delhi
PB  - Response Books
KW  - Brands; Branding; Marketing
ER  -