Keegan, Warren J <br/><br/>
Global Marketing Management 

 - 7th ed 
 - Delhi  Pearson education  2002 
 - xxv,617p p. 
<br/><br/><label>ISBN: </label>9788178085869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global marketing management
<br/><br/><label>Dewey Class. No.: </label>658.848  KEE-G