TY  - BOOK
AU  - Aaker, Jennifer
AU  - Lattin, Jim; Simonson, Itamar
TI  - Marketing Management
SN  - 9780536602626
U1  - 658.8  AAK-M 
PY  - 2000///
CY  - Needham Heights
PB  - Pearson Custom Pub
KW  - Marketing management
ER  -