Hague, Paul <br/><br/>
Marketing Research: a guide to Planning, Methodology & Evaluation 

 - 3rd ed 
 - London  Kogan Page  2002 
 - 278 p. 
<br/><br/><label>ISBN: </label>9780749437305 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  HAG-M