Drummond, Graeme <br/><br/>
Strategic Marketing Planning & Control: planning and control 

 - 2nd ed 
 - Oxford  Butterworth Heinemann  2001 
 - xiv,304p p. 
<br/><br/><label>ISBN: </label>9780750652360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  DRU-S