TY  - BOOK
AU  - Burnhardt, Kenneth L.
AU  - Kinner, Thomas C
TI  - Cases in marketing management
SN  - 9780256088328
U1  - 658.8  BUR-C 
PY  - 1991///
CY  - Delhi
PB  - Irwin Pub
KW  - Marketing management
ER  -