Czinkota, Michael R. <br/><br/>
Marketing Management 

 - 2nd ed 
 - USA  South Western  2000 
 - 598p p. 
<br/><br/><label>ISBN: </label>9780324072655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  CZI-M