TY  - BOOK
AU  - Kotler, Philip
TI  - Kotler on marketing: how to create, win, and dominate markets
SN  - 9780684850337
U1  - 658.8  KOT-K 
PY  - 1999///
CY  - USA
PB  - The Free Press
KW  - Marketing--Management
ER  -