Schiffman,Kanuk <br/><br/>
Consumer behaviour 

 - 6th ed 
 - Delhi  Prentice Hall of India Pvt. Ltd.  1997 
 - 672 p. 
<br/><br/><label>ISBN: </label>9788120312883 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Markets-India; Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  SCH-C