Batra, Rajeev <br/><br/>
Advertising management 

 - 5th ed 
 - Delhi  Prentice Hall of India  1997 
 - 636p p. 
<br/><br/><label>ISBN: </label>9788120312197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  BAT-A