TY  - BOOK
AU  - Kumar, Ramesh S.
AU  - Krishnamurthy, Anup
TI  - Advertising, Brands and Consumer Behaviour: : The Indian Context 
SN  - 9788119896240
U1  - 659.1 KUM-A 
PY  - 2024///
CY  - Noida
PB  - Pearson's
KW  - Advertising-India
KW  - Brands and branding-India
KW  - Consumer Behaviour-India
ER  -