TY - BOOK AU - Kumar, Ramesh S. AU - Krishnamurthy, Anup TI - Advertising, Brands and Consumer Behaviour: : The Indian Context SN - 9788119896240 U1 - 659.1 KUM-A PY - 2024/// CY - Noida PB - Pearson's KW - Advertising-India KW - Brands and branding-India KW - Consumer Behaviour-India ER -