Kumar, Ramesh S. <br/><br/>
Advertising, Brands and Consumer Behaviour:   The Indian Context / 
S. Ramesh Kumar and Anup Krishnamurthy 
 - Noida  Pearson's  2024 
 - I.7p. 
<br/><br/><label>ISBN: </label>9788119896240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-India<br/>Brands and branding-India<br/>Consumer Behaviour-India
<br/><br/><label>Dewey Class. No.: </label>659.1 KUM-A