Rajagopal <br/><br/>
Marketing Concepts and Cases/ 
Rajagopal 
 - New Delhi  New Age International (P) Limited Publishers  2000 
 - 192p. 
<br/><br/><label>ISBN: </label>8122411541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-India
<br/><br/><label>Dewey Class. No.: </label>658.8 RAJ-M