Bendle, Neil T. <br/><br/>
Marketing Metrics:  The Manager's Guide to measuring marketing performance/ 
Bendle, Neil T. et. al. 
 - 3rd ed. 
 - Noida  Pearson's  2022 
 - 435p. 
<br/><br/><label>ISBN: </label>9789332578050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Mathematical models<br/>Marketing research<br/>Marketing research-Statistical methods
<br/><br/><label>Dewey Class. No.: </label>658.83 BEN-M