TY  - GEN
AU  - Kumar, Ramesh S.
AU  - Krishnamurthy, Anup
TI  - Advertising, Brands and Consumer Behaviour: : The Indian Context 
SN  - 9789353883928
U1  - 659.1 KUM-A 
PY  - 2020///
CY  - New Delhi
PB  - Sage
KW  - Advertising-India
KW  - Brands and branding-India
KW  - Consumer Behaviour-India
ER  -