TY  - BOOK
AU  - Lamb, Charles W.
AU  - Sharma, Dheeraj; McDaniel, Carl; Hair, Joseph F.
TI  - MKTG: Principles of Marketing
SN  - 9788131520345
U1  - 658.8  LAM-M 
PY  - 2016///
CY  - Delhi
PB  - Cengage
KW  - Marketing
ER  -