TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Chrishtopher; Chatterjee, Jayanta
TI  - Services marketing
SN  - 9789332587687
U1  - 658.809  WIR-S 
PY  - 2018///
CY  - New Delhi
PB  - Pearson's Education
KW  - Services marketing
ER  -