TY  - BOOK
AU  - Chitale, A. K.
AU  - Gupta, Ravi
TI  - Product policy and brand management
SN  - 9788120340756
U1  - 658.5  CHI-P 
PY  - 2011///
CY  - New Delhi
PB  - PHI Learning Private Limited
KW  - Product Management; Brand Management; New Products
ER  -