Terwiesch, Christian/ <br/><br/>
Connected Strategy: Building continuous customer relationships for competitive advantage 

 - Boston, Massachusetts  Harvard Business Review Press  2019 
 - 264 p. 
<br/><br/><label>ISBN: </label>9781633697003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812 SIG-C