TY  - BOOK
AU  - Lamb, Charles W.
AU  - McDaniel, Carl; Hair, Joseph F.; Sharma, Dheeraj
TI  - Principles of marketing
SN  - 9788131520345
U1  - 658.8  LAM-P 
PY  - 2018///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing--Management; Customer relations-Management
ER  -