Ferrell, O.C <br/><br/>
Marketing strategy 

 - 6th ed. 
 - New Delhi  Cengage Learning  2018 
 - xxiv, 587 p. 
<br/><br/><label>ISBN: </label>9788131531822 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8  FER-M