Batra, Rajeev <br/><br/>
Advertising management 

 - 5th ed. 
 - New Delhi  Pearson India Education  2018 
 - 768 p. 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising; Marketing management
<br/><br/><label>Dewey Class. No.: </label>659.1  BAT-A