TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joseph; Kumar, S. Ramesh
TI  - Consumer behaviour
SN  - 9789353069834
U1  - 658.8342  SCH-C 
PY  - 2019///
CY  - New Delhi
PB  - Pearson India Education
KW  - Consumer behaviour; Marketing
ER  -